Website Checkup For Non‑Tech Teams
Published
A website does not need fancy tools or a big redesign to feel fast, trustworthy, and clear to visitors. This simple checkup is for non‑technical owners and managers who want a straightforward way to see whether their current site is helping the business or quietly getting in the way. [web:0]
1. Can visitors immediately tell what you do?
Look at the hero section and first paragraph of your home page. In three to five seconds, a stranger should be able to answer three questions: who you help, what you offer, and where you work. If they cannot, tighten the wording, drop any internal jargon, and move generic marketing lines further down the page.
2. Is there one clear primary action?
Decide what you most want a visitor to do—book a call, request support, or send a message—and make that action obvious with one main button and consistent wording across the page. When several options compete for attention, people often hesitate and leave without choosing anything.
3. Does the site load comfortably on phones?
Open your site on a phone and scroll as if you were a new customer. Text should be easy to read without zooming, buttons should be large enough to tap, and you should not need to swipe sideways to see content. Many small‑business sites are still built with desktop screens in mind, even though most visitors arrive on a mobile device. [web:0]
4. Are pages loading quickly enough?
Slow pages cause people to abandon forms and pricing pages, no matter how good the copy is. As a quick test, load your home page and a key service page on a normal connection and count: if you are still waiting after a couple of seconds, large images, heavy scripts, or embedded widgets may need to be trimmed or optimised. [web:0]
5. Is basic security in place and visible?
Check that your site loads over HTTPS, shows the padlock icon in the browser, and does not trigger “not secure” warnings. Forms should send data over secure connections, especially if you ask for passwords or personal information. Visitors may not understand the technical details, but they do recognise warnings and often leave immediately when they see them.
6. Are contact paths simple and up to date?
Your phone number, email address, and main contact form should be easy to find from any page, not just hidden in the footer. Test the form and links yourself to make sure messages arrive, and remove any old numbers, inboxes, or addresses that could send a potential client in the wrong direction.
7. Do recent work and testimonials feel current?
Review any portfolio entries, case studies, or testimonials on the site. Highlight a few recent, relevant examples instead of long lists of older work, and make sure the stories match the type of clients and projects you want more of today. A small number of strong, current examples often builds more trust than a dated gallery.
Once these basics look good—clear message, simple actions, fast loads, visible security, and up‑to‑date content—more advanced improvements like analytics, A/B testing, and detailed SEO work tend to pay off much faster because the foundation of the site is already solid. [web:0]